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Business:
Ethics, Governance & Risk
ASSIGNMENT
APPLICABLE FOR SPRING 2019
SEPTEMBER
2019 NMIMS ASSIGNMENTS
NMIMS
SOLVED 2019 ASSIGNMENTS
MBA SOLVED ASSIGNMENTS
NMIMS PLAGIARIZED ASSIGNMENTS
1.
The ubiquitous
cctv cameras are everywhere and meant to monitor as well as protect you in your
workplace. What according to you are the pros and cons of using video
surveillance in work place for monitoring employees (two each)?
2.
In your
organization, ‘Smart Solutions’, a midsize IT services company, one of your
senior team member has turned whistle blower, blowing whistle on malpractices
employed by the business. While discussing the issue of ‘Whistleblower versus
organizational loyalty’, informally with your other team members, what
according to you are the four important points that need to be addressed in
this discussion? List those four points and explain your point of view on each
of them.
3.
a. You are
Business Head of Ben & Jerry ice cream in Sri Lanka. One day you discover
that the most senior officer of your company’s venture in Sri Lanka has been
‘borrowing’ equipment from the company and using it in his other business
venture. When you confront him, the Sri Lankan partner defends his action.
After all, as part owner of both the companies, isn’t he entitled to share in
the equipment. How will you deal with such cross cultural gray areas and what
tools will guide your decision making process?
b. ‘Professionals
such as accountants and lawyers have duties and obligations that other people
do not.’ Why is that so? Discuss your point of view and its supporting
arguments. (two points of view with explanation is good enough)
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Financial
Institutions and Markets
NMIMS SOLVED SEPTEMBER 2019 ASSIGNMENTS
NMIMS MBA ASSIGNMENTS
SOLVED
ASSIGNMENTS
1. Nishant is a fresh MBA Graduate who got placed in a wealth
advisory firm. On his first day of his induction, his manager asks him to
prepare assignment any two each from money market and capital market instrument
that he would advise his client to invest in. Help Nishant with his assignment.
2. XYZ Private Limited company wants to raise fresh capital from
the primary market. As a financial advisor to the firm advise the various
techniques which the company can use in order to raise fresh capital from the
primary market? (10 Marks)
3. “In 2008 the world economy faced its most dangerous Crisis
since the Great Depression of the 1930s and brought back to light the role of
state intervention in regulating regulatory market”.
a. In regard to the above statement discuss some of the reasons
for state intervention in regulation of the financial market? (5 Marks)
b. Highlight the benefits of state intervention wrt Indian Context
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Marketing
Research
NMIMS
Internal
Assignment Applicable for September 2019 Examination
NMIMS
MARKETING RESEARCH SEPTEMBER 2019
NMIMS SOLVED SEPTEMBER 2019 ASSIGNMENTS
NMIMS MBA ASSIGNMENTS
SOLVED
ASSIGNMENTS
Q.
1 40 years back, Sita Travels was a renowned brand in Delhi, in the travel and
tourism industry. The company boasted of a loyal clientele, competitive travel
packages, efficient and motivated employees and a vision to become the No. 1
player pan India. In those days, the industry comprised few players hence there
wasn’t too much competition to be faced. However, in recent times, with the
online platform and players emerging such as Makemytrip, Trivago, Yatra etc.
offering packages at throwaway prices and reaching out at minimal costs to the
mobile savvy, internet savvy consumer, it is indeed giving the traditional
companies a run for their money. Loss of clientele, revenue and market shares
have made Sita Travels sit up and wonder as to what needs to be done to address
this issue. Towards this management problem, state the research objective(s)
and propose a research design for this study; describing the secondary and
primary sources of data, research design, research method, target respondent,
contact method etc.
Q.2
The beauty care industry comprising make-up, personal care, skin and hair care
product categories, grapples with a lot of controversy around the safety of
products, rampant use of colour and chemicals, products being carcinogenic and
unsafe for us. While some marketers have seen this as a market opportunity to
sneak in with socalled natural, herbal, ayurvedic products, for the larger
majority, this still remains a challenge. The Beauty Care Industry Association
is planning to conduct a research to examine the consumer psyche: her
consumption and purchase habits, her attitude, satisfaction levels, perception
about different products, opinion about carcinogenic elements and unsafety etc.
It has been decided to conduct a quantitative, questionnaire- based survey
among women from all socio-economic sections. The industry wants to identify
the key factors associated with the decision-making of products among women;
based on advanced analytical tools. Design a questionnaire keeping in mind all
the research objectives of this survey and the appropriate scales that should
be used for advanced analysis.
Q.3
A national chain of casual and formal men’s wear is interested to understand
the preferences of men when it comes to the purchase of clothing. The
objectives of the research are:
To understand the preferences of clothing by
occasion
To understand differences in preferences by
income group and geographical area
To
understand satisfaction of customers with their brand vis-à-vis other
competitor brands
In
particular, the management wants to understand the as to how the buying
behaviour or preferences of men for clothing are influenced by variables such
as
(1) Occasion of use
(2) Geography of the customer
(3) Income group of the customer and
(4)
Competition
A
list of customers has been procured from internal company records. Their
personal records also include information on their personal income and
geography.
a.
Assuming that the management has entrusted you with this research, if a sample
has to be drawn from this sampling frame, which sample selection method would
you choose and why? Suggest any two methods and justify your answer.
b.
If you have to prepare an Analysis Plan for this research, which simple and
advanced analytical tools will you recommend for analyzing the data ? Suggest
atleast three tools and support with a justification.
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NMIMS
PROJECT
MANAGEMENT
NMIMS
SEPTEMBER 2019 ASSIGNMENT SOLUTIONS
NMIMS MBA ASSIGNMENTS
NMIMS
ANSWERS
SOLVED ASSIGNMENTS
1.
What are the
types of cost estimates would you consider in cost estimation?
Q. 2 explain with a suitable example the concept of
project charter.
Q.3. You are the project manager of a construction
company. The company has a plan of developing a housing project.
a. Explain the steps that you will consider in
planning the project
b. Explain the project planning tools that you will
consider while preparing the project report.
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SERVICES MARKETING
NMIMS
MBA ASSIGNMENTS
SOLVED ASSIGNMENTS
NARSEE
MONJEE SOLUTIONS
NMIMS
SERVICES MARKETING ANSWERS
Q.
1 A woman entrepreneur is planning to set up an e-shop for a range of costume
jewelry made of silver and semi-precious stones. Saira’s is the jewelry brand
which is being targeted at girls and women aged 13-50 years. Since she doesn’t
have lavish budgets to promote Saira’s, she is evaluating the following routes:
·
Home shopping
networks offered by cable operators and digital TV operators.
·
Word-of-web
through social networking sites such as Facebook and Twitter, consumer blogs
etc.
·
Online stores
such as Amazon, Flipkart, Snapdeal, Myntra and also setting up company’s
website
·
Home-parties or
kitty parties of women; an option based on word-of-mouth and consumer referrals
·
Exclusive outlets
in prime locations of the city
What
are the various strategic, tactical and locational considerations / factors
that she should keep in mind for deciding the most appropriate channel (s)?
2.
V4kids.com is a recently launched online / e-tailing store which sells a wide
variety of kids products for the age-group 2-12 years, ranging from stationery
and school supplies, clothes, shoes, toys, board games, gaming apps, sports
equipment, books, magazines, e-book readers, tablets, notebooks / mini-laptops,
ipods, etc.
Currently,
V4kids.com faces competition from online stores such as Amazon, Snapdeal,
Flipkart, Babyoye, Firstcry etc. besides the traditional retail brands such as
ShopperStop, Hamleys, The Toy Store, Child Junction etc. and also the
retail counterparts of online stores
such as FirstCry store - which offer a wide range of children’s products.
To
reach out to the market, V4kids.com is planning to create awareness about its
online store, the range of products, membership programs and its weekly hot
deals – all in one go. For this purpose, V4kids.com is planning a slew of
advertising campaigns across different media.
Discuss
the 5W’s of the Integrated Service Communication Model for V4kids
Q.3
One classic advertising and service recovery strategy used by companies
involves turning a disadvantage into an advantage. For example, a small car
rental company who did not meet customer expectations ran a campaign “we are
trying harder”.
Recently,
the Domino’s pizza chain took such an approach to the extreme. Marketers
developed an advertising program to address the problem of slowing sales in a
declining economy. The first wave of television commercials featured clips of
consumers in focus groups, discussing Domino’s, providing statements such as
“Worst pizza I ever had; totally devoid of flavor”, “Domino’s pizza crust is to
me like cardboard” and “The sauce tastes like ketchup”.
Domino’s
had been able to maintain its market share during the economic downturn. At the
same time, employees and company managers were concerned about the quality of
the products being offered. The advertising program was created to apologize
for poor quality pizza with the promise to do better by creating pies with
improved ingredients and better recipes, which lead to a complete menu overhaul
during a 4-year period beginning in 2008. “We think that going out there and
being this honest really breaks through to people in a way that most
advertising does not” explained the CEO Patrcik Doyle.
Some
marketing experts expressed concern that consumers would not listen carefully
to the message. They would hear the part about poor quality but not the part
about improving. Doyle believed that the risk was worth taking. When the
roll-out of new and improved pizzas at bargain prices commenced, a new
advertising campaign was launched, featuring the comment, “We are only as good
as our last pizza. So tell us how yours was” followed.
Domino’s
had already introduced the pizza tracker feature to its website, which allows
customers placing an online order at the Domino’s website to follow the
progress of the order from the shop to the front door. Users receive an email
directing them to the order tracking page within seconds of placing an order
and without having to refresh the page, are told precisely when their pie is
placed in the oven, checked for quality assurance and dispatched to their home.
The pizza tracker informs the customer who was responsible for an individual
pizza during preparations and delivery.
Following
the completion of the transaction, the customer can provide feedback directly
to the store where the pizza was made, which opens lines of communication with
individual stores and managers rather than the larger corporation. The pizza
tracker program insists that individual store owners will listen when customers
are dissatisfied. By naming the actual individual responsible for any service
failure, the store manager can improve operations on an employee- by- employee basis.
Over the course of the next apology campaign and new emphasis on customer
feedback, sales increased dramatically during the next two quarters.
The
company once again was willing to risk customer backlash, even mildly taunting
the pubic with the “Oh yes, we did” tag line. Time will tell if these two
maneuvers will generate long-lasting, positive effects for the company.
a. Evaluate the Service Recovery
System of Domino’s and suggest few other innovative methods to recover the
customers.
b. Create a Service Blueprint for
Domino’s home delivery operations covering all the
various methods of placing an order
