NMIMS Global
Access
School for
Continuing Education (NGA-SCE)
Course: Consumer
Behaviour
Internal
Assignment Applicable for April 2020 Examination
1. Advertisers
today face a challenge of “sensory adaptation”. It has become increasingly
difficult to get the attention of and impress consumers. In terms of consumer
perception, what is the relationship between sensory adaptation and absolute
threshold? Name 3 ways in which marketers are overcoming the challenge of
sensory adaptation.
2. Pooja is a
stationary enthusiast. She loves collecting antique fountain pens, limited
edition notebooks, state-of-the-art mechanical pencils, post-it notes in rare
shapes, etc. She has an extensive collection of stationary which she has
proudly built over many years. What is Fixated Consumption and Compulsive
Consumption? What are the characteristics of a fixated consumer and a
compulsive consumer? Which of the 2 behaviours is Pooja exhibiting?
(10 Marks)
3. a. Using an
example, explain the 4 elements of Consumer Learning. (5 Marks)
3.
b. Gifting is an interesting aspect of Consumer Behaviour because gifts
represent more than ordinary purchases. They are associated with important and
special events (e.g., Mother’s Day, birthdays, engagements, weddings, etc.)
What are the different types of Gifting behaviours consumers may exhibit? (5
Marks)
NMIMS Global Access School for
Continuing Education (NGA-SCE)
Course: International
Business
Internal Assignment Applicable for April
2020 Examination
1. Analyze the financial accounts in the Balance of
payments statements of any two countries in the BRICS (Brazil, Russia, India,
China, South Africa) for different types of capital flows. (10 Marks)
2. Being an exporter of garment house, discuss how letter
of credit can be used for processing export contracts. (10 Marks)
3. Alphabet unit Google was hit with a record-breaking
4.34 billion euro ($5.04 billion) fine on Wednesday, topping the 2.4 billion
euros it was ordered to pay in another case last year. EU antitrust regulators
accused it of abusing the dominance of its Android smartphone operating system
by blocking rivals. Below is a timeline of Google’s antitrust cases in Europe:
18 July 2018 - EU antitrust regulators hand down a 4.34
billion euro fine to Google after a three-year long investigation.
27 June 2017 - EU fines Google 2.4 billion euros for
thwarting rivals of shopping comparison websites.
14 July 2016 - EU sets out another charge against
Google’s shopping service. It also accuses the company of preventing third
parties using its Adsense product from displaying search advertisements from
Google’s competitors - a third case against the company.
20 April 2016 - EU sends a charge sheet to Google
outlining the company’s anti-competitive practices with regard to Android
smartphone makers and apps makers.
15 April 2015 - EU opens investigation into Google’s
Android smartphone operating system.
15 April 2015 - EU charges Google with blocking
competitors of its shopping service.
Sept 2014 - Almunia says he will not be able to wrap up
the Google case before his mandate ends in October.
May 2014 - Joaquin Almunia, European Competition
Commissioner at that time, says feedback from complainants will be crucial to
determining whether he accepts Google’s concessions.
5 Feb 2014 - Google improves its concessions related to online
search.
2013 - Lobbying Group Fair Search files a complaint about
Google’s Android business practices to the European Commission.
25April 2013 - EU seeks feedback from rivals and users to
Google’s concessions.
a. Discuss how the legal aspects of business environment
impacting Google in Europe.
(5 Marks)
b. Discuss all the other aspects of the business
environment that provide complexity to international business operations like
cultural aspects for companies engaged in International business. (5 Marks)
NMIMS Global Access School for
Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for April
2020 Examination
1. Explain how the
operations strategies are different when applied to a service company such as
“Tata Sky” versus a manufacturing company such as “Tata Steel”.
2. What are the
key factors that firms consider while designing a facility layout? List five major
factors. What kind of layout is best suited for a Pharmaceuticals manufacturing
firm? (10 Marks)
3. Indian Railways
is a name synonymous to an operational activity at a large scale. Give
your views on the following aspects of Indian railways
a. There have been
several instances & reports of problems faced by customers during booking
of tickets through its online portal. What should Indian railways do to
make this system world class? (5 Marks)
b.
Discuss the concept of inventory management with reference to any one
aspect (Food served/ hospitality/ safety, etc.) of Indian Railway. (5 Marks)
NMIMS 3rd
sem April 2020 PGDBM Solved Assignments
NMIMS
Solved Assignments 3rd SEM April
2020 AVAILABLE CALL US AT 8510092683 or mail us at
Visit us: www.assignmentsplus.in
NMIMS Global Access School for
Continuing Education (NGA-SCE)
Course: Organisational Theory,
Structure and Design
Internal Assignment Applicable for April
2020 Examination
1.
SmallSoft Ltd is a
technology giant which over the years had built a huge organization, servicing
customers globally. Started by a visionary founder, the organization’s products
had almost a monopolistic control over the markets they operated in. However,
the last decade saw them being taken over by smaller, more agile organizations.
The Board realized that the current way of working would not help them retain
their growth or their profitability and hence they decided to go in for a
changed strategy. A new CEO was brought in, who quickly realized that the
organization was stuck in the past ways of doing business and that its vision
and mission were now redundant in the current technology scenario. Also, the
teams were working in silos and the company structure needed to be integrated.
The CEO called you, the Head-HR to discuss this. She has
asked your help as the Head HR help transform the company and drive this
change. You recommend that the company follow Kotter’s 8-step model to drive
this change.
Detail out the steps to be followed for Change Management
as per Kotter’s 8-step model, adding on any specific points mentioned in the
case.
(10 Marks)
2. Jahazi Company is a company that is into
operating boats for leisure cruises in Kerala. The owner of this company, Mr.
Nair, now wants to move into International waters by setting up a base in
Singapore, to provide these services in South East Asia. Your firm has been
tasked with doing an External Analysis prior to the move. Detail out the techniques
you would follow for doing an External Analysis using PESTLE method for this
company.
(10 Marks)
3. Funky TV is a music television channel that is very
popular amongst youngsters. It is considered a fun channel and has a great
brand recall value, but due to high content costs and other expenses, it is not
very profitable. The channel is successful because of the new formats and
interesting ideas it keeps introducing regularly on air.
The employees are mostly in the age group of 22-30. There are a
few other employees from older age groups as well. The company prides itself on
being a Crazy and Cool workplace. Each employee at the time of joining is given
decorating material and lots of colorful paper to help them decorate their
workplace. This is an open office layout. All employees including the senior
management sit in the same area and there are small meeting rooms for people
who wish to have a quiet conversation.
Every evening at 6 pm, one employee is randomly selected
by draw of lots and gets to choose a playlist to play on the public address
system. There is no dress code and employees are inspired to discover their
individual style.
The employees are encouraged to speak their mind, share
their ideas and disagreements are considered healthy. Managers avoid taking
unilateral decisions and prefer to have a consensus-based approach.
The culture is also such that it attracts talented people
from across all walks of life. The current channel programming in charge was a
professor of physics before he joined the channel.
Though the company faces stiff competition in the music
television space and is not the best paymaster, it still has low levels of
attrition.
a. Describe the basic features of Schein’s model of
culture and classify the elements of culture mentioned in the case into
Schein’s framework (5 Marks)
b. What is the Function of culture? Give example from the
case to show the function of culture for the employees of Funky TV. (5
Marks)
NMIMS 3rd
sem April 2020 PGDBM Solved Assignments
NMIMS
Solved Assignments 3rd SEM April
2020 AVAILABLE CALL US AT 8510092683 or mail us at
Visit us: www.assignmentsplus.in
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