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Information Systems for Managers
1. Customers show interest towards a
specific brand, depending on the experience offered by the brand. However,
sometimes, the brands fail to meet the customer expectations. Thus, most
companies have made improving customer experience their top priority. They are
currently relying on using data to understand their customers. It is imperative
for brands to rapidly translate their customer insights into actions, lest they
lose the business opportunity. How are retailers capitalizing on user’s data
and using data analytics to improve their retail experience in store? (10
Marks)
2. The healthcare industry is the
furthest along in cloud adoption, compared to the financial services industry
and the energy and utilities industry. You are invited by a private hospital to
advise them on deployment of cloud. The hospital is very keen to reduce total
cost of ownership, increase scalability and provide better collaboration to all
the stakeholders. From that perspective, it is evaluating the use of cloud and
the right choice for the deployment model. You are required to provide a brief
report explaining pros and cons of each cloud deployment model for adopting
cloud for its operations. (10 Marks)
3. Mounting digitization and connectivity have led to a rise in
cybercrime. With employees often plugged into insecure Wi-Fi networks and using
their own devices, business data is increasingly vulnerable. As cyber-attacks
become more sophisticated, data breaches are growing in size and frequency. The
Center for Strategic and International Studies (CSIS) estimates that digital
crime and intellectual property (IP) theft currently cost between US$375b and
US$575b per year — eclipsing the annual GDP of most nations. Although a portion
of cyber threats come from “hacktivistis”, the most concerning threat for
financial institutions is from organised cybercrime. Banks must consider their
options and opportunities now. You have recently been appointed as the Chief
Security Officer (CSO) at a private bank.
a. What measures will you take to ensure the security of the
systems at the bank is not compromised? (5 Marks)
b. How would you educate your
customers to prevent them from being a victim to cybercrime?
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