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Marketing Management
NMIMS
MBA APRIL 2019 SOLVED ASSIGNMENTS
NMIMS
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READYMADE SOLVED MBA APRIL 2019 ASSIGNMENTS
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NMIMS MBA SOLVED APRIL 2019 ASSIGNMENTS
Case
“Swaad”
is a regional brand for pickles and spices. The demand for the brand has been
growing. The pickles are made by traditional practices. The company has hired
only females to make good quality pickles. The pickles and spices are made
using natural ingredients. The packaging is done in a traditional jar which can
increase the shelf life of the product. The pricing of the product is higher
than other existing competitor’s brand. The biggest marketing communication for
them is Word of Mouth because of which “Swaad” is very popular in the regional
market. The company understands that there is a huge potential for the brand to
establish itself in the national market.
The
company is planning to grow its business across the country and they hire you
as a Marketing Manager. They want you to develop the business and advise them
on various issues.
1.
Study various elements of micro and macro environment for Indian Market and
suggest whether the company should expand its business. (10 Marks)
2.
Explain various ways to promote the Brand “Swaad”. (10 Marks)
3.
a) Explain the buyer decision making process for pickles. (5 Marks)
3.
b) Suggest the psychographic and behavioural segmentation for the Brand “Swaad”
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