Business Ethics, Governance & Risk- Is it ethical to market to children? Justify your answer giving valid reasons.

Business Ethics, Governance & Risk

 NMIMS MBA APRIL 2019 SOLVED ASSIGNMENTS

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NMIMS READYMADE SOLVED MBA APRIL 2019 ASSIGNMENTS

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NMIMS MBA SOLVED APRIL 2019 ASSIGNMENTS

1. As department manager, you are tasked with hosting an informal celebration in the office. The food budget is Rs. 20,000. Your next-door neighbour, Rhea Sharma, has just started her own catering business and asks to supply the food for your company’s celebration. Since she is just starting out, she'll do it at cost and provide extra items at no charge. Is there a conflict of interest here? What points might you want / need to consider while preparing to discuss her proposal with the department head? (10 Marks)

2. You have studied Business Ethics as a structured subject for the first time. Has it influenced your perception and understanding of the process of doing business, how? List 3 ways in which you see it helping you in your day-to-day business decision-making process, irrespective of your function and designation.

(10 Marks)

3A. It has become quite common to market/target products and services to children in certain advertising campaigns, be it consumer durables or food or FMCG products.

Is it ethical to market to children? Justify your answer giving valid reasons. (5 Marks)

3B. Pick a current popular advertisement from a national TV channel and critically analyze

as to what negative social / ethical messages it is conveying/re-enforcing and what can be changed in the advertisement to convey a positive social/ethical value of the product /service being marketed.

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