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Strategic Management
NMIMS
MBA APRIL 2019 SOLVED ASSIGNMENTS
NMIMS
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NMIMS
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NMIMS
READYMADE SOLVED MBA APRIL 2019 ASSIGNMENTS
NMIMS
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NMIMS MBA SOLVED APRIL 2019 ASSIGNMENTS
1.
China’s largest commercial vehicle firm Beiqi Foton wishes to enter India’s
Automotive market. Conduct a PESTLE analysis for Beiqi in India & suggest
whether Beiqi should enter India or otherwise.
2.
You have been appointed as a Strategy Consultant to Dolce & Gabbana Italian
brand wanting to enter India. Which one of Porter’s Generic Strategies would
you choose to be operational in India & explain the reasons in detail
behind your choice of strategy? Once the strategy has been chosen, explain the
categories of customers you would target? (10 Marks)
3.
You are the Chairman of Nissan Motors in Japan. Your Indian subsidiary Nissan
India has managed to gain only 1.9% of the market share so far & Competitor
brands such as Maruti & Hyundai account for 50% & 17% of the market
shares respectively.
a.
What turnaround strategies can you suggest to arrest the decline of revenues
& profitability of your company? (5 Marks)
b.
In your opinion, would it be considered appropriate to pursue a Combination
Strategy? State your response with appropriate justifications & reasons.
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