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Business
Communication & Etiquette
1. In your opinion, which part of a presentation is most important
and why? What steps do you take to ensure you truly make a mark when you
present to an audience?
2. From your experience and of those around you, share how lack of
trust, message complexity and difference in status impacts business
communication.
(10 Marks)
3. In Crystal Corp., managers are groomed to be leaders. The
organization believes in investing in their own people instead of hiring
externally. In the last appraisal cycle, Preeti and Saksham were promoted as
leaders of their practices. Saksham is a people’s person while Preeti has a
task oriented approach.
a. As far as internal organizational
communication is concerned, which one do you think Preeti will practice –
upward or downward and why? (5 Marks)
b. What would Saksham prefer given
his leadership style? What are the disadvantages of being a people-oriented
leader? (5 Marks)
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Business Economics
1. What are the important
characteristics of an indifference curve. Suppose a consumer’s disposable
income is Rs. 5,000/- per week and she has a choice of spending the income on
concerts and meals. Assume meal is available for Rs.250/- each and concerts are
available for Rs.500/- each. Prepare a table of possible combinations of meals
and concerts that could be bought with the income. What is your observation
about the values in the table? (10 Marks)
2. Find below the data for price elasticity and income elasticity of
demand for 5 different commodities. Interpret the values in the table in the
light of
Whether
the demand is elastic or inelastic for each of the commodities and why
What do
you mean by negative income elastic demand in case of commodity 3
Give example for each type of commodity.
Commodity
|
Price Elasticity of demand
|
Income elasticity of demand
|
1
|
-0.3
|
+0.6
|
2
|
-1.45
|
+5.60
|
3
|
-5.09
|
-1.67
|
4
|
-0.7
|
+0.8
|
5
|
1.0
|
+1.0
|
3 a) “Different prices can be charged by
the producer in the different market segments to maximize revenue.” Explain the
statement by taking a case of aviation industry. (5 Marks)
3 b) What do you mean by price rigidity?
Which type of market structure is characterized by the price rigidity? Explain
your views taking an example of industry facing the problem of price rigidity.
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Management Theory and
Practice
Case:
M/s TrackUs Courier is a
well-established courier company in India. The company has been doing
exceptionally well after the emergence of online business. Small and Mid-Sized
organisation prefer TrackUs as their services are available at lower cost. The
company follows traditional practices for all its operation. There are no
computerised system to track the packages, billing, petty cash, financial
statements, etc. Every process has to go through multiple steps to implement a
single decision. The company has rigid manual processes for completing any
work.
The company was able to handle limited
customers with the traditional processes but with the ever increasing customer
base there is need to redesign the system. The company needs to get the best
infrastructure and information system which can handle the large customer base.
The directors feel there is no need to spend on the IT systems. Also, the
employees might feel insecure with the new technology and systems. The
directors are not sure whether they will be able to handle the new technology.
They have made a note of all the concerns and now they have hired you as a
consultant to advise them on various matters.
1. Suggest TrackUs Courier any seven
Henry Fayols principle with reasons so that the same can applied in the
organisation to improve the effectiveness.
(10 Marks)
2. Advise the company any five latest technology that can be
implemented in the organisation to improve the overall process. (10 Marks)
3. a) What are the various resistance
that an employee can show during the change process in TrackUs Courier? (5
Marks)
3. b) Advise the directors with detail explanation any two
leadership styles that would be feasible for TrackUs courier.
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Corporate Social
Responsibility
Q1. Choose any ONE listed company from NSE top 500 and go
through its CSR policy as well as its CSR Report (found in annual report under
Director’s report) for 2015-16 or 2016-17, and answer the following;
a. Choose any TWO projects/initiatives
reported by the company and explain how they are connected to the CSR policy of
the company
b. Analyse and explain the impact/s and/or outcome/s of the
chosen projects using the qualitative as well as quantitative information
reported. You can also include data/ information about these
projects/initiatives from the company’s website. (10 Marks)
Q2. Go through the Sustainability Report of any ONE company of
your choice or your competitor and identify ONE energy saving/ managing
initiative OR ONE water saving/managing initiative that impresses you. Analyze
and explain the initiative’s qualitative and quantitative data in the form of a
case, such that it showcases all the benefits, financial and non financial that
accrue to the company. (DO NOT repeat the same company or the same initiative
as in Ans1) (10 Marks)
Q3. With the introduction of the Companies Act 2012, spending
2% of net profit on CSR has become conditionally applicable to listed and non
listed companies as per the provision laid out under section 135.
3.1 As the new CSR Head, explain what
according to you are the five challenges that you will have to address now that
the CSR policy has been drafted and projects/ initiatives worth 2 % of net
profit finalized by the CSR Committee of the Board? (5 Marks)
3.2 Suggest viable and practical
solutions to two of these challenges that you will present to the CSR Committee
of the Board.
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Organisational Behaviour
1. Explain, discuss and compare the
Hofstede Cultural dimensions between any one Asian country and One European
Country. (10 Marks)
2. Monika works with Bing & Geller Enterprise which is a media
house. The organisation has beautiful workplace with all the amenities. The
salaries are disbursed on time, employees are able to maintain a good work life
balance. But the employees are not very
satisfied and motivated. Ashita being new HR manager runs an employee
satisfaction survey through which she realised that even though such nice
amenities are provided employees are not happy as they did not find their jobs
meaningful and challenging. They also pointed that there was no recognition, no
bonus etc. Relate this case scenario with Herzberg’s two factor theory and
discuss the same. Conclude by giving some suggestions to Ashita which are
realistic and can be implemented.
(10 Marks)
3. Leadership is an essence of any organisation. It can break or
make an organisation. Keeping this statement in mind. Discuss
a. A Resonant leader of your choice (not the one in your textbook)
and discuss his qualities and how those (qualities) helped to build the
organisation. (5 Marks)
b. A Transactional leader of your choice (not the one in your
textbook) and discuss whether this style of leadership according to you is
suitable or not. . (5 Marks)
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Information Systems for Managers
1. Customers show interest towards a
specific brand, depending on the experience offered by the brand. However,
sometimes, the brands fail to meet the customer expectations. Thus, most
companies have made improving customer experience their top priority. They are
currently relying on using data to understand their customers. It is imperative
for brands to rapidly translate their customer insights into actions, lest
they lose the business opportunity. How are retailers capitalizing
on user’s data and using data analytics to improve their retail experience in
store? (10 Marks)
2. The healthcare industry is the
furthest along in cloud adoption, compared to the financial services industry
and the energy and utilities industry. You are invited by a private hospital to
advise them on deployment of cloud. The hospital is very keen to reduce total
cost of ownership, increase scalability and provide better collaboration to all
the stakeholders. From that perspective, it is evaluating the use of cloud and
the right choice for the deployment model. You are required to provide a brief
report explaining pros and cons of each cloud deployment model for adopting
cloud for its operations. (10 Marks)
3. Mounting digitization and connectivity have led to a rise in
cybercrime. With employees often plugged into insecure Wi-Fi networks and using
their own devices, business data is increasingly vulnerable. As cyber-attacks
become more sophisticated, data breaches are growing in size and frequency. The
Center for Strategic and International Studies (CSIS) estimates that digital
crime and intellectual property (IP) theft currently cost between US$375b and
US$575b per year — eclipsing the annual GDP of most nations. Although a portion
of cyber threats come from “hacktivistis”, the most concerning threat for
financial institutions is from organised cybercrime. Banks must consider their
options and opportunities now. You have recently been appointed as the Chief
Security Officer (CSO) at a private bank.
a. What measures will you take to ensure the security of the
systems at the bank is not compromised? (5 Marks)
b. How would you educate your
customers to prevent them from being a victim to cybercrime?
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